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The market for 3 - D televisions is in the introduction stage of the industry life cycle. What does this imply? There are only a
The market for D televisions is in the introduction stage of the industry life cycle. What does this imply?
There are only a few competitors in the D television market.
The prices of D televisions will be lowest during this stage.
The number of buyers in the market is high.
The barriers to entry are low in the industry
Question point
Firms pursuing a differentiation strategy primarily seek to
reduce the value gap to gain a competitive advantage.
provide products that are a direct imitation of the competitors' products
create higher customer perceived value than the value that competitors create.
keep their cost structures lower than that of the cost leader.
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