The market price for a product has been $61 per unit, but competitive pressures have reduced the market price to $57. The firm manufactures 15,000 of these products per year at a manufacturing cost of $45 per unit (including $24 fixed cost and $21 variable cost per unit). Other selling and administrative costs for the product are $2 per unit.

Required information (The following information applies to the questions displayed below.] The market price for a product has been $61 per unit, but competitive pressures have reduced the market price to $57. The firm manufactures 15,000 of these products per year at a manufacturing cost of $45 per unit (including $24 fixed cost and $21 variable cost per unit). Other selling and administrative costs for the product are $2 per unit. The firm ignores competitive prices because it has a differentiated product. It uses full manufacturing cost-based pricing with a 38% markup. What is the firm's price? (Round your answer to 2 decimal places.) Firm's price per unit