The market price for a product has been $61 per unit, but competitive pressures have reduced the market price to $57. The firm manufactures 15,000 of these products per year at a manufacturing cost of $45 per unit (including $24 fixed cost and $21 variable cost per unit). Other selling and administrative costs for the product are $2 per unit.

The firm ignores competitive prices because it has a differentiated product. It uses life-cycle cost-based pricing with a 30% markup.

Question:

What is the firms price? (Round your answer to 2 decimal places.)