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The market price for a specific Ford automobile is $22,000 and Ford are selling 1.2 million cars of this type per year. You are the
The market price for a specific Ford automobile is $22,000 and Ford are selling 1.2 million cars of this type per year. You are the marketing manager for this brand of automobile. The business analyst has calculated the price elasticity of demand for your line and it is -1.76. Your boss wants to increase total revenue next year. What should you do regarding price for next year? Why?
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