The market research process allows a firm to gather and Interpret market Information based on the market environment, conditions, and speciflc features.

a$.$ True

b$.$ False

Which one of the following Is not a step in the market research process?

a$.$ Defining the problem and research objectives

b$.$ Implementing the research plan $-$ collecting and analyzing the data

c$.$ Selective analysis only of data which supports your claim

d$.$ Interpreting and reporting the findings