The Marketing Concept is the process of:

Select one:

a.

promoting products through personal selling and advertising to facilitate satisfying exchange relationships

b.

providing products that satisfy customers' needs through a coordinated set of activities that also allows the organisation to achieve its goals

c.

delivering a standard of living to a society

d.

creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm's objectives

Consumers buying products online have predominantly and dramatically affected the ___________ variable of the marketing mix.

Select one:

a.

distribution

b.

research

c.

product

d.

price

The American Marketing Association defines marketing as 'the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for --------------

Select one:

a.

Customers, Clients, partners & Society

b.

Shareholders

c.

Suppliers

d.

Competitors

A target market:

Select one:

a.

is a specific group of customers on whom a company focuses its marketing efforts

b.

already has several competitors vying for customers' business

c.

is the same thing as a salesperson's prospective client list

d.

involves a large number of customers