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The marketing department at Gap has identified two segments who have the following reservation prices for two of their products in their new Giveall line.
The marketing department at Gap has identified two segments who have the following reservation prices for two of their products in their new Giveall line. One of the products is a pair of pants, another product is a matching jacket. Below are the reservation prices for the 2 segments as well as the cost of manufacturing What are the total profits from selling the pants and jackets only as a bundle (pure bundling)? Jacket $85 Pants Young Professionals $75 Retirees $25 Cost of $20 manufacturing $15 $20 $120 $ 100 $ 140 $ 60
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