Question
The marketing department at High-tech Inc. is getting ready to launch a new product. Before doing so, they have to finalize the business case to
The marketing department at High-tech Inc. is getting ready to launch a new product. Before doing so, they have to finalize the business case to present to the executives. The selling price is expected to be $45. The cost information for the new product is as follows:
Overhead expenses $400,000
Advertising $200,000
Raw materials $8.25/unit
Patent royalties $1.85/unit
Sales commission $2/unit
Salesperson salaries $475,000
a. What is the contribution margin per unit?
b. What volume must be sold for High-tech Inc. to break even (both in units and dollar)?
c. What is the volume in units that must be sold for the firm to make $600,000 in profit?
d. What happens to the break-even volume if managers decide to reduce the price by 18%?
e. What happens to the break-even volume if extra salespeople need to be hired (with a cost of $45,000)?
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