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The marketing department of Johnny Rockabilly's record company has determined that the demand for his latest CD is given in the table at right. Price
The marketing department of Johnny Rockabilly's record company has determined that the demand for his latest CD is given in the table at right.
Price
Quantity
$
$
$
$
$
$
$
The record company's costs consist of a $ fixed cost of recording the CD an $ per CD variable cost of producing and distributing the CD plus the cost of paying Johnny for his creative talent. The company is considering two plans for paying Johnny.
Plan: Johnny receives a zero fixed recording fee and a $ per CD royalty for each CD that is sold.
Plan: Johnny receives a $ fixed recording fee and zero royalty per CD sold.
Under either plan, the record company will choose the price of Johnny's CD so as to maximize itsthe record company's profit. The record company's profit is the revenues minus costs, where the costs include the costs of production, distribution, and the payment made to Johnny.
Johnnys payment will be under plan as compared with plan and the record company's profit will beunder plan as compared with plan
Part
A
$ higher; the same
B
$ higher; $ lower
C
$ higher; $ higher
D
$ higher; $ lower
E
$ higher; $ higher
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