The marketing director of a small private university is considering launching an advertising campaign-the first in the university's history-to boost student enrollment. She favored a mix of television, radio, and print advertising; recently, however, she read an article on the growing importance of inbound marketing. She has turned to you for advice on the relative merits of outbound marketing versus inbound marketing. What do you tell her? Can you provide any recommendations about what she should do for her campaign?