The marketing emphasis of a company pursuing a broad differentiation strategy usually is to

Select one:

A$.$

underprice rival brands with comparable features.

B$.$

out$-$advertise rivals and make frequent use of discount coupons.

C$.$

communicate the product's ability to serve the customer's every need.

D$.$

emphasize selling directly to end users and promoting personalized customer service.

E$.$

tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.