The marketing environment consists both internal and external environment of the organization success. Business Managers have challenges to develop such marketing strategies that minimize the risk caused by these macro factors both in present and future. In view of this: a) Identify and explain the SIX (6) factors in the PESTEL Analysis. (12 marks) Businesses today leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. b) Explain how engagement ads and collaborative marketing can boost advertising strategies for brands. (8 marks)