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The marketing group for a software development company plans to conduct a telephone survey to determine customer attitudes towards new potential products under development. In
The marketing group for a software development company plans to conduct a telephone survey to determine
customer attitudes towards new potential products under development. In order to have a sufficient sample size to
conduct the analysis, they need to complete surveys with at least respondents from each demographic group
young male, older male, young female, older female It costs $ to make a week day daytime survey call and
$ to make an evening or weekend phone call. This cost is incurred whether or not anyone answers the phone.
Table shows the probability of a given customer type answering the phone during each time window. Assume the
survey is conducted with whoever first answers the phone. In order to level load the staffing requirements, no more
than of the calls can be made during any one time window. How should the marketing group conduct the
telephone survey so as to meet the sample size requirements at the lowest possible cost? solve in excel using solver
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