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The marketing management process is Multiple Choice a discontinuous process because the three jobs in the process are not interconnected. implementing plans that have been
The marketing management process is
Multiple Choice
a discontinuous process because the three jobs in the process are not interconnected.
implementing plans that have been made by and remain controlled by others.
focused only on planning for the present market because consumers' needs, competitors, and the environment hardly ever change.
planning marketing activities, but not directing or controlling the implementation of these plans.
planning marketing activities, directing the implementation of the plans, and controlling these plans.
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