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The marketing manager for Gillette razors is attempting to determine a sales estimate for the line of products that provide men with the ability to
The marketing manager for Gillette razors is attempting to determine a sales estimate for the line of products that provide men with the ability to maintain their facial hair using a traditional razor or an electric razor. The marketing stimates that Gillette has a strong level of loyalty and brand name appeal and will garner of the overall market. This amount is lonown as the In addition, the marketing manager believes the total sales for the categon million annually for razors and razor blades for men. This is known as the
o market share, category sale
to enompany eales motential market potential
c demand; supply
d industry share; company forecast
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