The marketing manager has heard about your skills in the previous sections of the business plan and would like your input for market analysis and market strategy.

Create a succinct analysis of each of the following items for the company Macy's:

1. Market Analysis
   1. Target Market
   2. Industry Analysis
   3. SWOTT Analysis
   4. Market Segmentation
   5. Competition
2. Market Strategy
   1. Four Ps
   2. Price Strategy
   3. Promotional Strategy
   4. Sales Forecast