The marketing manager has heard about your skills in the previous sections of the business plan and would like your input for market analysis and market strategy the company Exxon Mobil Corporation.

Based on your research, analyze each of the following items:

* Market Analysis 1. Target Market 2. Industry Analysis 3. SWOTT Analysis 4. Market Segmentation 5. Competition * Market Strategy 1. Four Ps 2. Price Strategy 3. Promotional Strategy 4. Sales Forecast