The marketing manager of Company ABC is confident that he is in a position to handle the international marketing channel if the company decides to go into the foreign markets. He is of the opinion that for the past 10 years the company has been successful in marketing its products in the domestic markets. He feels that the same success could be achieved in the foreign markets. At a board of directors' meeting the marketing manager has been advised to reconsider the matter because the board members felt that foreign markets are different from the domestic markets. Instructions You are required to read, analyse and evaluate the two cases and answer the questions in each case. Assessment criteria: 1. Presentation and referencing 10% 2. Clarity of expression 10% 3. Content and range 20% 4. Use of literature/evidence of reading 10% 5. Knowledge of theory 20% 6. Critical reasoning 20% 7. Reflection/evaluation 10%