1. The marketing manager of the Luxury Food Stop has opened two unproductive social media accounts. What are the dangers of doing this without any intention of continuously updating and maintaining them?
2. Discuss the other social media errors that the marketing manager may be creating for the company?

3. Provide examples of how marketing managers of SMEs can overcome their social media challenges?

4. What is the importance of the results to SMEs of measuring social media marketing activities?

5. Provide at least two examples of other social media platforms that Luxury could consider adopting, giving reasons for your choices?

6. Identify the choices of methods available to successfully implement social media marketing.