The marketing manager of the new grocery store advertise the grocery store online. The objective is to increase its revenue by 35% after the ad is running. This grocery store target audience are Thailander people since the products of this grocery store are exclusively imported from Thailand and the operation of this store is in Australia

so, these are some of the questions that I am stuck:

1.) Indicate a source each of organizational (internal) and external (industry) information or documents that are consulted to this marketing mix plan

(i) organizational (provide document or information type or source

(ii)industry (provide document or information type or source

2.. Looking ahead, what is a possible problem that could occur during each of the implementation and monitoring of this marketing mix plan phases (one required for each phase), and how would you deal with each of these. Give example at least 2 problems and what is your solution and how you will you monitor it?

3.. Explain how this marketing mix plan could contribute to the likely longer-term operational and strategic goals of your focus organisation. Provide Example of organisational strategic long term goal and its Contribution

4.Report on the process you used to establish the optimum marketing mix for this organisation, in each of the following three areas:

(i) customer service levels

(ii) Distribution

(iii)pricing

5.Indicate two pieces of legislation, regulations or codes that might affect your marketing mix plan, and what their effect is?

6.Explain an underlying principle of consumer/buyer behaviour and indicate how (if at all) this has influenced your marketing mix plan.