The Marketing Manager of YumYum sauce notices a decline in the buying patterns of its consumers. Consumer sales for the most recent month were low in comparison to sales for the prior three months and lower than sales for the same month last year. To address this issue immediately, the Manager decides to get permission to send the sales force into key retailers and put colorful coupons on bottles of YumYum sauce. In addition, they will hire individuals to go into key retail stores on weekends in January and demonstrate using YumYum sauce to make delicious and easy cut up chicken breast sate. These are additions to the promotion mix are examples of:

Group of answer choices

personal selling

sales promotion

direct marketing

public relations