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The marketing mix consists of product, place, promotion, and price. Think about the last purchase you made of a single product that cost over $100.
The marketing mix consists of product, place, promotion, and price. Think about the last purchase you made of a single product that cost over $100. Then describe the details of that purchase in terms of the 4 P's marketing mix. Did you feel advertising played a part in your decision to buy? What research did you perform prior to the purchase? Were you satisfied with the purchase?
Please specifically identifyeach of the 4 Ps associated with your purchase.
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