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The marketing mix is a marketing strategy that has four elements: product, price, distribution, and promotion. See Chapter 1 1 . Please answer and discuss
The marketing mix is a marketing strategy that has four elements: product, price, distribution, and promotion. See Chapter Please answer and discuss the following questions about the elements of the marketing mix:
What is product differentiation? Name different ways a firm can differentiate its product. Give a current example of product differentiation by a firm. Note: Do not use one of the examples given in the textbook
What is the product life cycle? Describe this in some detail. Give an example of a current product and describe at what stage in the product life cycle is the product atNote: Do not use one of the examples given in the textbook
What is a promotional channel? Pick two types of promotional channels and give an example of a firm or product that uses such a channel.
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