The Marketing Mix: Sporting Goods and Services GENDER Purchase products that make thein feel cool" GENEPATIONAL COHOAT Highly COHOAf Highly leisure time. focined on maintaining youth INCOME: Concentrate on finding products that deliver value Match each of the options above to the items below. Baby boomers: The 78 million American boin between 1946 and 1964. Moteh nach of the oplions above to the ems beiuw. Middle- and low-income earriers. Croup of Americans whose purchasing power kneps declinitig: Consumers with a Bacheloe's degrees These consumers have completed a dyear degree program. Women in triathions, Consumers who are in their teens and eatly 20 s who are avid shoppers. Asian Americans: This group make up about 5.6% of the U.S. population and is the fastest-growing minority population