The marketing of controversial products or services can create ethical challenges, which is why the American Marketing Association created the Codes of Conduct. The International Chamber of Commerce has even looked at this globally with its Marketing Code.

Evaluate Apple Inc and other companies ethical behavior within the technology industry and answer the questions below.

1. Give an example of an ethical issue in the past or present that created an ethical crisis in the technology industry?

2. How was the situation resolved, if it was? If it is still ongoing, please provide the most recent update.

3. What effect did it have on the industry and/or Apple inc.?

4. What could have avoided this ethical violation?