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The marketing of services such as medical, financial, home maintenance, or legal services represents unique issues for marketers and consumers. Contemplate the role of services
The marketing of services such as medical, financial, home maintenance, or legal services represents unique issues for marketers and consumers. Contemplate the role of services and the approach to marketing of services then respond to:
A: There are four aspects that are unique to services which create unique issues for marketers and consumers. List and explain each aspect that separates services from goods and discuss how marketers address these issues.
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