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The marketing plan at E - Tech Systems is based on a corporate restructure which divides the company into two separate groups: ( 1 )
The marketing plan at ETech Systems is based on a corporate restructure which divides the company into two separate groups: Commercial Systems and Personal Systems. Samantha Smith was assigned responsibility for the Personal Systems group. The marketing plan, which included a sales forecast next year of $ million, was the result of a detailed market analysis. Sales representatives for the personal systems group would receive a percent commission on sales of personal systems. Under the new organizational structure, the Personal Systems group would be charged with percent of the budgeted sales force expenditure. The sales director's budget for salaries and benefits of the sales force and noncommission selling costs for both the Commercial and Personal Systems group was $ million.
The advertising and promotion budget contained three elements: trade advertising, cooperative advertising, and sales promotion material. Advertising production and media placement costs were budgeted at $ Cooperative advertising had budgeted production costs of $ Cooperative advertising allowance policy stated that the company would allocate percent of company sales to dealers to promote its systems. Sales promotion material was budgeted at percent of company sales.
Direct costs of material and labor and direct factory overhead to produce the Personal System product line represented percent of sales. The company would assign $ in indirect manufacturing overhead to the product line and $ for administrative overhead. Freight for the product line would average percent of sales.
Samantha Smith's staff consisted of two managers and an assistant. Salaries and benefits for Samantha and her staff were $
Using the information above to fill out the pro forma income statement below. In your response, use the letters AQ to identify your answers for example, to complete the table cell for "Sales", in the response you would type in Athis is my answer...
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