The marketing plan needs a budget to keep costs under control and secure the required resources for operations. A budget for an international sales and marketing plan typically includes the following financial information:
• Forecasted sales (number of units being exported)
• Price per unit
• Total sales per month and year
• Cost of production (capital expenditure items)
• Cost of physical distribution
• Marketing costs (advertising, distribution channel training, and development, sales force training and payment, market research)

An effective sales and marketing plan balances the costs of introducing a product into new international markets with the economies of scale realized from producing for a larger number of buyers. In order to produce an effective budget, you must integrate vital statistical data (cite at least five credible sources in your submission).

a. Produce a well-written and concise budget that reflects both descriptive and analytical abilities. You must ensure that all of your calculations are accurate and that all of your expenses and revenues are accurately categorized Ensure that your projections forecast a reasonable and favorable return on investment.
b. Structure the project in line with the rubric criteria and assignment instructions. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion.
c. Remember that these projects are your opportunity to demonstrate learning, understanding, and retention of feasibility concepts and best research practices. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating your understanding of the material.