The Marketing Program: How Customer Relationships are Built The goal of this activity is to demonstrate your understanding of how a marketing manager might use the marketing mix to create value for two distinct car rental service segments. The first is the business traveler segment (customers traveling primarily for business), and the second is the leisure traveler segment (customers traveling primarily for leisure or relaxation). Select the most appropriate target Traveler Segment and Marketing Mix Element based on the marketing actions below. 1. Offer low weeklv rates on familv-sized vehicles 2. Offer the Mercedes E Class and other similar luxury cars to travelers who wish to convey their suecess to potential clients 3. Offer free car seats with the weeklong rental of an SUltor minivan 4. Ensure that locations near popular amusement park destinations are well stocked with family-sized vehicles 5. Charae a premium price-about twice that for standard midsized vehicles-for rental of extravagant automobiles 6. Create a Gold Club program wherein membership is earned after 40 annual rentals with rewards offered to the heaviest users. includina complimentary upgrades 7 nffor vahieles that comfortably accommodate five or more passengers - Fncire that locations near major airports are well stocked with premium cars