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The marketing research problem has which of the following objectives? maximizing audience exposure minimizing advertising costs minimizing interview costs maximizing profit minimizing the total number
The marketing research problem has which of the following objectives?
maximizing audience exposure
minimizing advertising costs
minimizing interview costs
maximizing profit
minimizing the total number surveyed
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The Mckinsey Way
Authors: Ethan Rasiel
1st Edition
0070534489, 978-0070534483
