The marketing strategy of Jollibee Food Corporation is attraction and highly commercialized using various media including TV, Radio, Newsprint and more, they must have spent millions of their budget to stay on top of the mind of their customers especially among the Filipino. Jollibee knows their target audience very well: the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international company. Customer Satisfaction has always been the company's mission. What do you think is the best pricing strategy for Jollibee to stay in the business and why?