The matrix above represents a one-shot game. Your payoff is the first number in the parentheses (for example: (10, 3)). Your rival's payoff is the second number (for example: (10, 3)). Please answer the following:

1. Your dominant strategy is to:

2. The Nash equilibrium is:

3. Your rival's dominant strategy is to:

Your Rival Do Not Advertise Advertise Advertise You (15, 15) (19, 12) Do Not Advertise (17, 14) (20,12)