The maximum CPC bid is the amount the advertiser agrees to pay for a click. The actual CPC is the amount the advertiser ends up paying when a searcher clicks on his/her ad. These two amounts are typically different because the actual CPC is usually lower than the maximum CPC. Competitors may set a high bid, just under yours, with the intent of exhausting your budget quickly. This enables them to eliminate you as a competitor for the rest of that day or month and show their ad for a much lower cost per click. For example, if you bid $20 but your competitor bids $19.98, then youll pay $19.99 and your budget will be exhausted extremely quickly, kicking you out of the competition.

What should you bids if you want to win over my competitors? competitors are on the left and you are on the right.

Sug.=YourBidBidAvg.=CPC $0.96 $2 $0.57 $2 $0.54 $2 $0.88 $2 $0.24 $2 $0.27 $2 $0.96 $2