The McDonald's Report The Outline and Written Report Instructions The Scenario You own a popular local McDonald's franchise and have noticed an issue with the way the customers line up to order their food. Your current multiple line set-up is causing customer irritation and lost business. You think there is probably a better way for all the franchises in your district to handle this issue so customers-and sales revenue--are not lost. You recently conducted an in-house survey and 300 survey cards were collected. A tally of the open-ended responses showed that these are the most common complaints related to the customer lines. 27% Lines too long 19% Lines are confusing 11% People in other line got food before me and they came in after me 9% Too many lines, didn't know which one to go to The rest of the complaints dealt with the quality of the food (11%), the accuracy of the orders (9%), the level of customer service (7%), and the cleanliness of the restaurant (7%). This data is statistically consistent with the national survey results the Marketing Department at corporate headquarters published last quarter. You also gathered data by observation and noted that at your busy times**, for every 20 customers: 2 leave before getting in line (balking). 3 switch lines before service begins (jockeying) 1 starts waiting but leaves before service begins (reneging) The next district meeting of franchise owners is only a couple of weeks away. You want to present a report with an objective and balanced analysis of alternatives and a recommended course of action for customer waiting lines. If you have done a good job, a majority will agree with you and you can implement your recommended alternative. This is important because the district franchise agreement states that a change like this needs the support of all the owners before you can implement your recommendation