The media buyer negotiated 12 ad units to run in a ROS schedule . The audience projection for Program A was calculated to deliver 3 ratings, Program B at 4 ratings and Program C at 5 ratings. The post analysis shows that, even though the rotator was given the average ratings of all three programs, all the scheduled ad units ran in Program A. How many points does the media owe if the agreement was to post at 90% industry-standard on the 12 spots placed? This same analysis can be done for any media platform and using impressions as well.

A) 10

B) 9

C) 7

D) 6