Question
The media buyer negotiated 12 ad units to run in a ROS schedule . The audience projection for Program A was calculated to deliver 3
The media buyer negotiated 12 ad units to run in a ROS schedule . The audience projection for Program A was calculated to deliver 3 ratings, Program B at 4 ratings and Program C at 5 ratings. The post analysis shows that, even though the rotator was given the average ratings of all three programs, all the scheduled ad units ran in Program A. How many points does the media owe if the agreement was to post at 90% industry-standard on the 12 spots placed? This same analysis can be done for any media platform and using impressions as well.
A) 10
B) 9
C) 7
D) 6
Step by Step Solution
There are 3 Steps involved in it
Step: 1
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-text-image.webp)
Get Instant Access with AI-Powered Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-subtext-image.webp)
Step: 3
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-subtext-image.webp)
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started