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The media planner is developing a media plan and lays out the campaign dates running commercials in peaks with hiatus (inactive or off-the-air) periods in
The media planner is developing a media plan and lays out the campaign dates running commercials in peaks with hiatus (inactive or off-the-air) periods in between. Which type of scheduling is the media planner using? Group of answer choices Continuous Coverage Pulsing Flighting
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Business and Society Ethics Sustainability and Stakeholder Management
Authors: Archie B. Carroll, Ann K. Buchholtz
9th edition
1285734297, 1285734293, 9781285974712 , 978-1285734293
