The Melfor Insurance Company is facing a hardening insurance market. Which one of the following is most likely to be an action it would take in this type of market cycle? Available answer options Select only one option A Reduce premiums in an effort to maintain market share B Focus on the reduction of expenses as profitability erodes C Cultivate new products and markets that enable it to operate with less price competition D Limit the number of producers to those with the best accounts for the insurer's ideal book of business