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The _ _ _ _ _ _ _ _ method of budgeting is being employed when advertising expenditures are allocated only after determining spending for
The method of budgeting is being employed when advertising expenditures are allocated only after determining spending for areas such as production and operations, and the amount left over is considered to be the advertising budget.
arbitrary allocation
percentage of sales
affordable
return on investment
competitive parity
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Accounting Chapters 1-13
Authors: Charles T. Horngren, Walter T. Harrison, Linda S. Bamber, Michael A. Robinson
6th Edition
0131436325, 978-0131436329
