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The method of determining the potential success of a new product by introducing the product to a limited geographical area prior to a national launch
The method of determining the potential success of a new product by introducing the product to a limited geographical area prior to a national launch is called: Question 40 options: test marketing pre
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
