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The method of promotion budgeting views sales as the cause of promotion rather than as the result. Competitive parity Affordable Objective and task Percent of
The method of promotion budgeting views sales as the cause of promotion rather than as the result. Competitive parity Affordable Objective and task Percent of sales
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
