Question
The _____________________ method solely on benchmarking and ignores differences in firms and their customers and as a result, it can never reflect precisely what the
The _____________________ method solely on benchmarking and ignores differences in firms and their customers and as a result, it can never reflect precisely what the firm needs to spend on marketing. Group of answer choices
competitive parity
percentage of sales
historical
percentage of profits
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THE Classroom Management Book
Authors: Harry K. Wong, Rosemary T. Wong, Sarah F. Jondahl, Oretha F. Ferguson
1st Edition
9780976423331
