The Metric System

Your COMPETITORS in the market are making their decisions as well. As mentioned earlier, metrics help marketers to measure the performance of a marketing organization in support of overall company goals, facilitating understanding and collaboration. MARKET SHARE provides a metric that lets you know how your product is dojing relative to your COMPETITORS. In this case, we are looking at unit MARKET SHARE. MARKET SHARE $(\%)=$ Your Unit Sales$/$Total Market Unit Sales.

The better you do the job of meeting the needs of your target market, the larger your MARKET SHARE in your target market should be$.$ Which characteristic under PREFERENCES is of most importance to this segment?

Eco$-$Friendly

Durability

Capacity

Durability

Waterproof