Question
The Miller Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Miller Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 932,000 | $ | 265,000 | $ | 410,000 | $ | 257,000 | ||||
Variable manufacturing and selling expenses | 461,000 | 115,000 | 191,000 | 155,000 | ||||||||
Contribution margin | 471,000 | 150,000 | 219,000 | 102,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,200 | 8,700 | 40,900 | 20,600 | ||||||||
Depreciation of special equipment | 43,500 | 20,300 | 7,700 | 15,500 | ||||||||
Salaries of product-line managers | 113,900 | 40,500 | 38,100 | 35,300 | ||||||||
Allocated common fixed expenses* | 186,400 | 53,000 | 82,000 | 51,400 | ||||||||
Total fixed expenses | 414,000 | 122,500 | 168,700 | 122,800 | ||||||||
Net operating income (loss) | $ | 57,000 | $ | 27,500 | $ | 50,300 | $ | (20,800) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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