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The minicase The Globalization of Walmart explores the path Walmart took in its rapid pace for international business. First operating internationally in 1991, the company's
The minicase "The Globalization of Walmart" explores the path Walmart took in its rapid pace for international business. First operating internationally in 1991, the company's international sales accounted for 24 percent of revenues in 2018.
However, Walmart has not really been successful in entering the German market, but they have tried.
Briefly research Walmart's entry into the German market and analyze what went right and what went wrong.
Discuss what they should do if they tried to re-enter the German market.
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