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The MNC I chose is Toyota and their new venture into the electric car market with the BZ4X, which a cross over SUV. This is
The MNC I chose is Toyota and their new venture into the electric car market with the BZ4X, which a cross over SUV. This is Toyota's first crossover electric SUV that is similar to the Lexus UX. It is expected to have a range of 250-300 miles on a full charge. This is the first EV that is produced through their cooperation with Subaru. Toyota prefers to redesign their lineup of cars every few years to stay up to date with the changing environment of what the consumers are wanting. some of the new redesigns are improvements in efficiency, safety and the performance of its vehicles. Toyota's new redesign on performance is their improved fuel economy which they are known to have. Toyota announced in 2019 that over the next 3 years that it would redesign 12 of its current line of vehicles. Toyota introduction of a new EV SUV is a slow conservative approach for them that marks a plan for the next decade. The bz4X is their first entrance that has to comply with California strict environmental rules for new cars allowed to be sold in the state. Toyota is looking towards the future with their redesign of
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