The Mobile Marketing Association $($MMA$)$ advises mobile marketers to keep the following best practices in mind. Which one of these is NOT an example of a best practice?

Generate creative specifically for mobile.

Target your audiences more specifically using the rich dataset available from mobile interaction, including location.

Do not Integrate mobile marketing programs into traditional marketing campaigns.

Communicate across multiple screens to create a seamless experience as consumers switch between devices.

Think mobile first and start with a mobile perspective.