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The ________ model of the personal influence process postulates that information transmitted through the mass and electronic media equally reaches both opinion leaders/influences and opinion
The ________ model of the personal influence process postulates that information transmitted through the mass and electronic media equally reaches both opinion leaders/influences and opinion followers. A. two-step B. hypodermic needle C. multi-step D. trickle-across
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
