The moment people subscribe to an email list is when they are the most interested in what the company can offer them and are very likely to convert.

Imagine a new realtor office in Vancouver asked you to recommend a Welcome Email Sequence and write the first email for them. Explain what elements must be included. Why?

How will you measure the success of this activity? Recommend top 3 key performance indicators (KPIs) and metrics.

Main key points to pay attention to while answering the first question:

Answer all parts of the question

Pay attention to what are the potential business goals and client's needs.

Use screenshots /images if necessary.