Question
The monetary price is not the only sacrifice customers make to obtain services. Demand, therefore, is not just a function of monetary price but is
The monetary price is not the only sacrifice customers make to obtain services. Demand, therefore, is not just a function of monetary price but is influenced by other costs as well.
Explain and illustrate two non-monetary costs for SASs customers.
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International Financial Management
Authors: Jeff Madura
7th Edition
0324071744, 978-0324071740
