The most attractive way to reduce or eliminate the impact of paying tariffs on pairs imported to a company's distribution warehouse in Europe-Africa is to only sell the company's branded footwear at its Internet site for Europe-Africa; no import tariffs have to be paid on Internet sales--import tariffs only have to be paid on footwear shipped from the company's Europe-Africa warehouse to footwear retailers in Europe-Africa. simply stop selling footwear in Europe-Africa. pursue a strategy of selling fewer pairs in Europe-Africa than rival companies, which will then keep the company's costs for import tariffs in Europe-Africa lower than those of rivals and give the company a low tariff-cost advantage on its sales in Europe-Africa. lower the S/Q rating on all pairs sold in Europe-Africa to 2 stars or less--no tariffs have to be paid on imported branded footwear having an S/Q rating of 2 -stars or below. build a facility in Europe-Africa and then expand it as may be needed so that the company has sufficient capacity to supply all (or at least most) of the branded and private-label pairs the company intends to try to sell in that geographic region